Based in London with offices in South Korea and Brazil and working internationally to deliver exceptional customer experiences across diverse industry sectors including retail environments, transportation and consumer products, tangerine offers groundbreaking innovation and design that makes consumers happy and businesses profitable.


As products, services and environments become increasingly interconnected and global, brands depend on delivering the highest quality customer and consumer experience. Groundbreaking design and innovation is needed to improve perceptions of efficiency, reinforcing, by extension, the consumers’ belief and trust in the brand.


I have helped to shape the business’s strategy for growth and contributed to business development with a specific focus on transportation. I have also contributed to design strategy and facilitated key internal and external workshops on individual client projects, in particular, those requiring positioning and brand strategy.