Promoting design as a strategy for growth

Design promotion activities

Design conferences offer a platform to share and exchange latest understanding and trends in design and design policy. Design award schemes benchmark and promote good design practice.

Conference development

I have been involved in the concept and content development of a number of national and international design conferences including ‘Shaping the Global Design Agenda’, the first ever international design policy conference held as a part of Torino World Design Capital 2008.

Conference chair

I offer an engaging and facilitative style that brings conference delegates into the heart of the strategic and tactical issues at play, for example when chairing Cape Town’s ‘Make a Plan’ international design policy conference held in 2014.

Keynote speaking

I have given keynote speeches on design-led strategy thinking for growth in many countries across Europe and Asia including Hangzhou, Istanbul, New Dehli, Rio deJaneiro, Shanghai, Tallinn, Vienna and Wuxi to audiences ranging in number from 20 to 2000.

Design Juries

I have been invited as a juror onto the Red Dot Award (Germany), Design Management Europe (DME), the China Red Star Design Award and the national German Design Award (2016 and 2017). I am a previous Chair of the Estonian State Design Award.