Founded in Bristol in 2000 by Mike Rawlinson and with offices in New York, City ID develops unique user-centred design, information and wayfinding solutions that integrate people, movement and places and improve the legibility and experience of cities and transport systems.


The users’ experience of a city is greatly influenced by the quality and efficiency of its wayfinding system. The intent is to facilitate ease of movement and an enjoyable and purposeful interaction with the urban environment. Wayfinding principles for cities also have value when appropriately applied in other public spatial and architectural contexts – situations that also demand complex layered movement of the public.


I have collaborated with CityID on a diverse range of projects including their development of wayfinding for the London Olympic Park; the movement and public realm strategy for Bath; wayfinding strategy for Moscow and the development of a campus-wide wayfinding strategy for a global hub airport.